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Journal Articles
Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
Available to Purchase
Journal:
British Food Journal
British Food Journal (2020) 122 (3): 995–1010.
Published: 20 February 2020
... analysis. Findings The results suggest the convenience of considering ethnocentric consumer tendencies, also at the regional level, when studying attitudes, valuation, information search and effective purchase of foods of diverse categories and origins. Originality/value The main contributions...
