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Perceived blockchain-related information transparency and organic food purchase intention: an extension of the theory of planned behaviour with the moderation role of blockchain-based trust

Cong Doanh Duong, Thanh Hieu Nguyen, Thi Viet Nga Ngo, Thu Van Bui, Nhat Minh Tran
Journal: British Food Journal
British Food Journal (2025) 127 (3): 1131–1152.
https://doi.org/10.1108/BFJ-06-2024-0610
Published: 20 January 2025
...Cong Doanh Duong; Thanh Hieu Nguyen; Thi Viet Nga Ngo; Thu Van Bui; Nhat Minh Tran Purpose The current study aims to investigate the impact of perceived blockchain-related information transparency on consumers’ intention to purchase organic food. This study examines how perceived blockchain...
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