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Keywords: Innovation ambidexterity
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (8): 3216–3237.
Published: 18 September 2025
...Javier Martínez-Falcó; Eduardo Sánchez-García; Bartolomé Marco-Lajara; Agustín Dorta-Rodríguez Purpose This study explores the role of digital transformation (DT) in fostering innovation ambidexterity (IA) and its influence on competitive advantage (CA) in the wine industry. While DT is widely...
