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Keywords: Innovative products
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Journal Articles
Driving economic growth in food enterprises through green marketing and innovation
Available to Purchase
Journal:
British Food Journal
British Food Journal (2026) 128 (5): 1958–1970.
Published: 16 December 2025
...Zhaoqing Wang Purpose This study aims to investigate how food enterprises can achieve market expansion and maximize economic value through innovative products, with a particular focus on the role of green marketing. Design/methodology/approach Grounded in the principles of green marketing...
