... claimed to be dependent on the video technology available on social media such as YouTube, Instagram, Facebook, TikTok and Pinterest in the context of cooking. Watching food being prepared on social media was linked to a feeling of pleasure. Originality/value The last few decades have seen...

... YouTube Instagram Facebook Culinary socialisation One important barrier for healthy eating in the young adult population (19–24 years old) is the lack of skills to prepare food (Adams et al., 2015 ; Munt et al., 2017 ; Wilson et al., 2017). Individuals transform...

...Lauranna Teunissen; Kathleen Van Royen; Iris Goemans; Joke Verhaegen; Sara Pabian; Charlotte De Backer; Heidi Vandebosch; Christophe Matthys Purpose Explore what popular food influencers among Flemish emerging adults portray in their Instagram recipe posts in terms of (1) references to food...

... to organize and act to produce change. Self-efficacy and agency evolve together during a person’s life course (Bandura, 1997). Recruitment employed active search through the research group’s network of contacts by e-mail and WhatsApp^® invitations and posts on social media (i.e. Instagram...

... the connections between brand communication and engagement dynamics on Instagram by looking for differences in the strategies of two and three-starred restaurants and by highlighting the changes in the background engagement drivers. Design/methodology/approach Using data collected from 5,666 Instagram posts...

...Youssef Chetioui; Irfan Butt; Anass Fathani; Hind Lebdaoui Purpose Instagram health and wellbeing influencers (HWIs) have been increasingly considered as important sources of information and advice for their followers. This study aims to investigate the key antecedents of followers' attitude...

..., and one with high and one with low dynamism, published by a food company on its official Instagram account. Food-identity, emotional appeals and digital visual engagement behaviours were measured. A total of 141 students between 19 and 25 years old of a European University completed the questionnaire...