...Iza Gigauri; Maria Palazzo; Simona Andreea Apostu; Alfonso Siano Purpose The purpose of this study is to explore the awareness, perception and attitude of consumers from Georgia toward smart, active and intelligent packaging of food products. Design/methodology/approach This study is based...

... to minimize rejection of innovative technologies. Knowledge of consumer behaviors toward active and intelligent packaging can contribute to developing better industry strategies. Originality/value – This paper gives the detailed information about purchasing behavior of Turkish consumers’ regarding...