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Keywords: Intention to recommend
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 407–425.
Published: 13 October 2025
... suggest that perceived value increases satisfaction, which positively influences attitudes and continuance intentions. Trust also acts as a moderator between continuance intention and recommendation intention by enhancing advocacy at higher levels of trust. Stronger positive attitudes propel improved...
