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Keywords: Intention to reuse
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (13): 353–377.
Published: 03 June 2024
...Francisco Rejón-Guardia Purpose This study addresses the impact of aesthetics and formality in Food Delivery Applications (FDAs) in evoking emotions, and how these influence the intention to reuse and compulsive usage, providing critical insights for designing responsible and effective marketing...
Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 179–196.
Published: 09 July 2021
...Zheshi Bao; Yun Zhu Purpose Food delivery apps (FDA) have been widely adopted by customers in online-to-offline (O2O) catering businesses. This study aims to explore the mechanism regarding the stickiness of FDA and indicates why customers have the intention to reuse them. Design/methodology...
