...Emmanuel Donkor; Dagmar Mithöfer Purpose We investigate consumer behaviour toward sustainable insect-based foods in East Africa, with a specific focus on grasshopper and cricket snacks in Uganda and Kenya. Notably, we examine the intention–behaviour gap, exploring the factors that contribute...

... that reveals what theories can explain this gap. Design/methodology/approach A qualitative analysis based on two focus groups with participants aged 18–35 was developed to examine young consumers' intention–behaviour gap. Findings The results suggest that a combination of variables from different...