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Keywords: Interaction
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (6): 2500–2521.
Published: 04 April 2024
...Si Tan Purpose This study aims to investigate the effects of interaction in agricultural product live rooms, including personalization, responsiveness, and entertainment, on consumers’ purchase intention. Design/methodology/approach The SOR model has been applied to formulate hypotheses...
