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Keywords: Internal influencer
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (8): 3488–3509.
Published: 24 October 2025
... to an internal influencer (business owner) or an external influencer (food content creator). Structural equation modeling and moderated mediation analysis were conducted to examine the psychological mechanisms underlying the responses. Findings Internal influencers were found to generate significantly higher...
