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Keywords: Iranian context
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Journal Articles
Journal:
British Food Journal
British Food Journal (2020) 122 (5): 1485–1504.
Published: 15 January 2020
...Maryam Zarif Sagheb; Behzad Ghasemi; Seyed Kamran Nourbakhsh Purpose The purpose of this paper is to present the factors affecting purchase intention of foreign food products in the Iranian context. Design/methodology/approach The present study is a survey research and has a quantitative...
