...Hai-Yen Thi Bui; Dzung Dao Dong Purpose This study purports to investigate the influence of video advertisements (ads) featuring behind-the-scenes (BTS) content on purchase intention and impulsive buying behaviour for junk food products of Vietnamese office workers. Design/methodology/approach...

... re-use rights only NOMA Burgers Junk food Cultural capital Omnivorousness Highbrow Lowbrow New Nordic In recent years, the boundaries between good and bad taste have become increasingly blurred and negotiable in food consumption and food discourses (Fitzmaurice, 2017 ; Halawa...

...Emel Yarimoglu; Ipek Kazancoglu; Zeki Atıl Bulut Purpose The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been...