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Keywords: Junk food
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Journal Articles
Behind-the-scenes content of video advertisements, purchase intention and impulsive buying behaviour of office workers: an intercorrelation analysis of junk food in Vietnam
Available to Purchase
Journal:
British Food Journal
British Food Journal 1–23.
Published: 23 June 2026
...Hai-Yen Thi Bui; Dzung Dao Dong Purpose This study purports to investigate the influence of video advertisements (ads) featuring behind-the-scenes (BTS) content on purchase intention and impulsive buying behaviour for junk food products of Vietnamese office workers. Design/methodology/approach...
Journal Articles
Consumers' attitudes to gourmet burgers: the case of the NOMA cheeseburger
Available to Purchase
Journal:
British Food Journal
British Food Journal (2023) 125 (5): 1753–1768.
Published: 08 September 2022
... symbolic, social, and material transgressions. This perspective might also be interesting for practitioners in the field. NOMA Burgers Junk food Cultural capital Omnivorousness Highbrow Lowbrow New Nordic Since its opening in 2003, restaurant NOMA has been considered the epicentre...
Journal Articles
Factors influencing Turkish parents’ intentions towards anti-consumption of junk food
Available to Purchase
Journal:
British Food Journal
British Food Journal (2019) 121 (1): 35–53.
Published: 20 March 2019
...Emel Yarimoglu; Ipek Kazancoglu; Zeki Atıl Bulut Purpose The purpose of this paper is to analyze parents’ intentions toward the anti-consumption of junk food for their children. The paper incorporated the theory of planned behavior (TPB) using two external factors, which previously have not been...
