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Keywords: K‐means algorithm
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Journal Articles
Journal:
British Food Journal
British Food Journal (2013) 115 (4): 601–613.
Published: 12 April 2013
... for defining customers' value as well as using K‐means algorithm to segment restaurants' customers. In addition, the authors combine a new category in the account portfolio analysis in order to analyze the behavior of each cluster. Findings A real dataset of an Iranian fast food restaurant chain...
