... knowledge. Consumer collaboration for knowledge exchange and diffusion of innovation (KEDI) safeguards food markets. The concept of communicative action is applied to conceptualize and analyze key elements for designing a collaborative food integrity intelligence system. Findings The model of market...

... of the knowledge exchange and diffusion of innovation (KEDI) model. Findings As human population rises, there will be a greater focus on KEDI in the agricultural sector. Due to the heterogeneous nature of farming communities around the world, indigenous knowledge (IK), change agents, opinion leaders and farmer...