... the focus groups inform the development of a Kano model-based questionnaire that is then administered to a sample of Italian consumers across diverse demographic segments. The Kano model was used to categorise and prioritise satisfaction drivers influencing reuse intentions. Findings This study uncovers...

... of Recife, Brazil (n = 176) and La Paz, Bolivia (n = 137), using a quantitative Kano model approach. Study 2 explored entrepreneurs’ perceptions using qualitative thematic analysis to gain an in-depth understanding of food truck development. A comprehensive analysis converged to provide...

... enhancements. Originality/value This study pioneers the development of a quantitative quality evaluation model in the OFD context. With the established quantitative Kano model, the study addresses the omission of effect magnitudes and nonlinear patterns of service quality. It highlights the transition...