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Keywords: Kuwait
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (9): 3341–3360.
Published: 19 June 2025
... the context of franchise restaurant outlets and multi-outlet brands in Kuwait. Design/methodology/approach Trained interviewers gathered data by surveying over 1,500 users from 120 multi-outlet franchise restaurant brands. The analysis was performed at the brand level using the Univariate General Linear...
Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (10): 2442–2453.
Published: 03 September 2019
...Richard A. Heiens; Larry P. Pleshko; Ahmed A. Ahmed Purpose The purpose of this paper is to investigate the effects of retail chain size on a variety of relationship marketing performance measures in the Kuwait fast food industry. These include customer satisfaction, customer retention...
