...Guiomar Liste; Marta Plumed Lasarte Purpose This study analyses Spanish consumer reviews of pasteurised/UHT milk from Amazon to assess the alignment between consumer opinions and producer labelling efforts. It aims to bridge the attitude–behaviour gap in traditional market research by examining...

... and emotional response. Design/methodology/approach Two types of beer were selected to be tested – a common beer: Pilsen Skol and pure malt beer: Pilsen Eisenbahn. All the analysis was conducted under three labeling conditions: blind; labeled; inverted label with 70 participants in each test. A nine-point...

...Corrina Reithmayer; Oliver Mußhoff; Michael Danne Purpose The purpose of this paper is to investigate consumer preferences for boxes of eggs which are produced without the culling of male layer-type chicks in layer hen production and, furthermore, to investigate consumer preferences for labels...

...Renaud Lunardo; Bradley Rickard Purpose Because consumers nowadays face a wide diversity of wine labels – from very traditional to a range of modern styles that include color and various images – the purpose of this paper is to better understand the effects of the presence of fun elements on wine...

..., established control system, promotion, and conservancy of GI-holding organizations are essential. Practical implications GTB implemented two projects, for which a GI logo and labels with quick-response (QR) codes were created. A regional, GI promotion project was conducted, and after one year...