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Keywords: Large enterprises
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Journal Articles
Journal:
British Food Journal
British Food Journal (2019) 121 (10): 2442–2453.
Published: 03 September 2019
... consumers representative of the Kuwait population with respect to age and gender was selected for participation in the study. Findings Findings suggest that large enterprises (LE) exhibit superior outcomes than small- and medium-sized enterprises (SMEs) on many relationship marketing (RM) performance...
