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Keywords: Live streaming
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (1): 255–273.
Published: 30 September 2025
...Feng Han; Worawit Tepsan Purpose Given the rapid expansion of food live streaming e-commerce (FLSE) as an emerging retail channel, this study aims to examine how sensory experience influences purchase intention through flow experience and food craving. Design/methodology/approach This research...
