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Keywords: Live streaming commerce
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (6): 2500–2521.
Published: 04 April 2024
... of agricultural products and practical implications for practitioners of agricultural products in live streaming commerce. Live commerce is a new shopping channel that combines social commerce and streaming media technology. There are two modes in practice: live streaming embedded in e-commerce and e...
