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Keywords: Live-streaming
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–17.
Published: 10 March 2026
...Xinao Shi; Jiao Xue; Jingwei Li; Xin Wen Purpose This study aims to investigate how display cues in agricultural products live-streaming influence consumers' purchase intentions, with a focus on the mediating roles of consumer perceptions. Design/methodology/approach Integrating the Stimulus...
