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Keywords: Long-term orientation
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Journal Articles
Journal:
British Food Journal
British Food Journal (2025) 127 (11): 4053–4076.
Published: 13 August 2025
.... Cultural values (long-term orientation), consumer motives (health consciousness and environmental awareness) and the presence of eco-labels were incorporated as moderating variables. Data were collected through controlled experimental scenarios to analyze the interactions between these factors. Findings...
