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Keywords: Lowbrow
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Journal Articles
Consumers' attitudes to gourmet burgers: the case of the NOMA cheeseburger
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Journal:
British Food Journal
British Food Journal (2023) 125 (5): 1753–1768.
Published: 08 September 2022
...Jonatan Leer; Camilla Hoff-Jørgensen Purpose This article explores consumers' attitudes to the trend of gourmet burgers, notably the gourmet burgers' combination of highbrow food (gourmet) and lowbrow food (fast food). The authors use the case of the NOMA cheeseburger from the iconic New Nordic...
