Keywords: Loyalty schemes
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Journal Articles
British Food Journal (2006) 108 (11): 958–964.
Published: 01 December 2006
... Publishing Limited 2006 Loyalty schemes Customer loyalty Supermarkets The aim of the research is to investigate the influence of the Tesco Clubcard [1] on customer store loyalty. In 1995, Tesco introduced the loyalty Clubcard that was to offer, “benefits to regular shoppers whilst helping...

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