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Keywords: M31
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Journal Articles
Journal:
British Food Journal
British Food Journal 1–17.
Published: 25 August 2026
... 2026 14 07 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Willingness to pay (WTP) Sustainability Lifestyle LOHAS Discrete choice experiment (DCE) Consumer behaviour Market segmentation Beer D12 M31 Q56 G11 G41...
Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (2): 452–467.
Published: 05 February 2018
... M31 Q13 Figure 1 Conceptual model Social norms refer to the social pressure that a person perceives, relating as to whether they should engage or not engage in a particular behaviour (Ajzen, 1991). The importance of such normative believes is well documented in the literature (Chen...
