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Keywords: Mail order
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Journal Articles
Journal:
British Food Journal
British Food Journal (1999) 101 (11): 857–870.
Published: 01 December 1999
...Li‐Wei Mai; Mitchell R. Ness Analyses customer satisfaction with mail‐order speciality foods in the UK and examines the relationship between satisfaction with eight attributes of mail‐order speciality food and their association with overall satisfaction and likelihood of future purchase. Univariate...
Journal Articles
Journal:
British Food Journal
British Food Journal (1998) 100 (1): 10–17.
Published: 01 February 1998
...Li‐Wei Mai; Mitchell Ness The objectives of the study are to examine consumer attitudes to mail‐order speciality food products on the basis of a survey of mail order shoppers. The particular question which is addressed in the paper is concerned with the benefits perceived by mail‐order speciality...
