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Journal Articles
Journal Articles
British Food Journal (1998) 100 (1): 10–17.
Published: 01 February 1998
...Li‐Wei Mai; Mitchell Ness The objectives of the study are to examine consumer attitudes to mailorder speciality food products on the basis of a survey of mail order shoppers. The particular question which is addressed in the paper is concerned with the benefits perceived by mailorder speciality...

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