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Keywords: Market brand
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Journal Articles
Emma Beacom, Lynsey Elizabeth Hollywood, Christopher McLaughlin, Sinead Furey, Ruth Price, Una McMahon-Beattie, Amy Burns
Journal:
British Food Journal
British Food Journal (2022) 124 (4): 1221–1237.
Published: 26 August 2021
...Emma Beacom; Lynsey Elizabeth Hollywood; Christopher McLaughlin; Sinead Furey; Ruth Price; Una McMahon-Beattie; Amy Burns Purpose The purpose of this study is to investigate the proportionality of market brand (MB) foods versus supermarket own brand (OB) foods sold on promotion and to compare...
