... attributes enhance loyalty. Conversely, in non-competitive markets, extrinsic factors such as cost efficiency and menu variety play a more dominant role in driving customer satisfaction. These findings highlight the need for OFD platforms to tailor their service strategies based on market dynamics...

..., operational excellence and market dynamics – and reveal six core benefits: risk reduction, brand building, creating new market change, excellent public relations impact, strategic sustainable management and sustainability business analytics. Research limitations/implications The primary limitation...