... of competitive dynamics in the context of market entry by describing and highlighting the development of a specific type of market towards more open and tough competition. The Finnish market displays a number of features, which make the entry of Lidl a special case worth exploring in depth. The entrant...

... No. L209272003 under the ESRC “Nations Diet” Research Programme and The Leverhulme Trust under a 1997 Individual Research Award. © MCB UP Limited 1997 Food industry Market entry Retail trade USA The following two‐part paper was first published in the International Journal of Retail...

... expansion into eastern Europe given their proximity to the region) that expanded into the emerging eastern markets have encountered large losses. For instance, Spar had to write off a loss of DM 30 billion in 1993 as a result of inadequate market entry strategies. Trial and error is not the best way...