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Keywords: Market position
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Journal Articles
The effects of consumer preferences and perceptions of Chinese tea beverages on brand positioning strategies
Available to Purchase
Journal:
British Food Journal
British Food Journal (2009) 111 (1): 80–96.
Published: 25 January 2009
.... Originality/value The study provides a unique method to understand the current market structure and determine a target brand and its best competitive position. © Emerald Group Publishing Limited 2009 Market strategy Brands Perceptual mapping Consumer behaviour Market position Tea More...
Journal Articles
Dunkin’ Donuts ‐ the birth of a new distribution and franchising concept
Available to Purchase
Journal:
British Food Journal
British Food Journal (1998) 100 (2): 119–124.
Published: 01 March 1998
... to the traditional stand‐alone on‐site production approach. Implications for future developments are discussed. © MCB UP Limited 1998 Fast‐food restaurants Franchising Innovation Market position Retailing Test marketing Dunkin’ Donuts is a wholly owned subsidiary of Allied Domecq plc which...
