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Keywords: Market segments
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Journal Articles
Journal:
British Food Journal
British Food Journal (2018) 120 (6): 1280–1294.
Published: 07 June 2018
...-use rights only Consumer Cluster analysis Beer Brewery sector Market segments The consumption of alcohol has been the focus of numerous studies, like sensory analysis (Leliévre et al., 2008), psychology (Valentin et al., 2007) and marketing (Choi and Stack, 2005...
