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Keywords: Marketing channel choice
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Journal Articles
Journal:
British Food Journal
British Food Journal (2022) 124 (1): 331–349.
Published: 02 July 2021
... with these channels is of particular interest to multiple stakeholders in the rice value chain. This study aims to examine how economic, relational and psychological factors concurrently underpin Thai rice farmers' decision-making and influence their marketing channel choice. Design/methodology/approach Drawing...
