Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Marketing communication
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis
Available to Purchase
Journal:
British Food Journal
British Food Journal (2025) 127 (6): 1984–1998.
Published: 07 March 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Thematic analysis NVivo Qualitative analysis POEM Marketing communication The concept of marketing communication has evolved significantly with technological advancements, resulting in diverse...
Journal Articles
Online branding: the case of McDonald's
Available to Purchase
Journal:
British Food Journal
British Food Journal (2004) 106 (3): 228–237.
Published: 01 March 2004
... and the marketing communication that customers want delivered through each channel, and to develop a robust multi‐channel strategy. One perspective is to argue that it is necessary to integrate messages, but differentiate experience. For many businesses, like McDonald's, core service delivery will always be through...
