Keywords: Marketing concepts
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Journal Articles
British Food Journal (1991) 93 (5): 6–11.
Published: 01 May 1991
... and image analysis) to embody both the company′s traditional virtues and allow a thrust towards a more modern image and future role as a snack. © MCB UP Limited 1991 Brands Food industry Corporate image Market segmentation Marketing concepts 6 BRITISH FOOD JOURNAL 93,5 H ow one major...

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