... agri-food cooperatives integrate digital technologies into their marketing strategies, exploring the opportunities and challenges of progressing from digitalisation to digital transformation while aligning with cooperative principles. Design/methodology/approach A multiple case study approach...

... suppliers with insights to pinpoint business prospects and craft segment-specific online marketing strategies. Targeting younger, nontraditional consumers should emphasize content about ingredients and additives, which are often linked to nutritional and health considerations. In contrast, other segments...

... (Johnson et al., 2023). In our paper, we explore three main categories of alternative proteins: plant-based, insect and in vitro cultured meat proteins. Alternative proteins Grocery Marketing strategies Retail market dynamics Value proposition With this in mind, the purpose...

... the formation of locavorism. Furthermore, the authors’ findings corroborate the concept advanced by prior studies that reinforcing loops exist among the three belief dimensions of locavorism. Practical implications Food producers can use these findings to shape their marketing strategies more effectively...