... method Healthy behavior Plant-based food Marketing strategy Consumer behavior Dusit Thani College Internal Funding Plant-based diets have gained substantial attention in recent academic literature, particularly among health-conscious consumers and individuals advocating...

... 06 2025 20 07 2025 20 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Functional foods Packaging design Eye-tracking Regulatory focus Marketing strategy Together, these insights suggest...

...). Marketing strategy Marketing communications Food marketing PDO From the supply side, large corporations have begun to pay more attention to the non-functional attributes of their products. In the meanwhile, small firms have emerged that place value on their (mostly artisan) manufacturing processes...

.... Schouteten can be contacted at: joachim.schouteten@ugent.be 08 01 2016 27 02 2017 27 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Marketing strategy Theory of planned behaviour Emotions Consumer behaviour Chocolate...

...Tomislav Sudarevic; Predrag Radojevic; Jasmina Lekovic Purpose – The purpose of this paper is to provide empirical insight into types of marketing strategies and the implementation difficulties of agri-food exporters, with the purpose to get information about them related to firm size, export...

... aspects (i.e. environmental protection), but many consumers express a mixture of motivations (Padel and Foster, 2005 ; Padilla-Bravo et al., 2013). Marketing strategy Organic foods Expectation gap Food differentiation It is widely accepted that more environmentally and socially...

... and marketing strategies. Originality/value – This study is the first of its kind which attempts to compare and contrast between tangible and intangible augmentation strategies to build brand equity. Based on the above studies, we predict that as customers rely on extrinsic cues for low involvement...

..., governmental agents, individuals, etc. Originality/value – This is the first to report these findings. This is a significant progress in FRs research and valuable for education. © Emerald Group Publishing Limited 2015 Marketing strategy Economics Regression analysis Value analysis Business...

... Focus group Regression analysis Consumer perceptions Marketing strategy Rural development The definition of sustainability in general, and sustainable agriculture in particular, considers the ability to preserve for an indefinite period of time a given set of economic, social and environmental...

... and Enis, 1986). In most cases consumers have to pay premium prices to acquire those products (Stefani et al., 2005). A comprehensive and consistent marketing strategy should be based upon product characteristics. Specialty food products need specific strategies in accordance...

... limitations/implications – This study extends previous research by linking packaging to the marketing strategy. Even though it is based on four case studies it combines different data sources including both qualitative and quantitative data. Originality/value – This paper evaluates the implementation...

...Rodolfo Bernabéu; Mónica Díaz; Raquel Olivas; Miguel Olmeda Purpose This study aims to identify the most important attributes that the consumer uses in the process of choosing wine, which can then be used by wine‐producing companies in marketing strategies. Design/methodology/approach...

... Comparing the situation before the accession of Poland to the EU and three years after, we observed a significant increase of the role of advertising in the marketing strategies of the companies under study. The most impressive growth of popularity was attributed to internet advertising with 0.714...

... development model, marketing strategy, and competitive position. Design/methodology/approach The paper is based on the authors' own case study. They gathered the necessary information from company documents, both published and unpublished, as well as a series of in‐depth interviews with representatives...

... Marketing strategy In recent years a steadily increasing demand for regional and local foods can be observed worldwide. From the consumers' point‐of‐view, this growing demand for local and regional foods can be considered a countertrend against the globalisation of trade in foods with international...

...Felice Adinolfi; Marcello De Rosa; Ferruccio Trabalzi Purpose Within a competing global food market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so‐called designations of origins (Appellations). This paper aims...

... research on packaging and marketing strategy. Bo Rundh can be contacted at: bo.rundh@kau.se © Emerald Group Publishing Limited 2009 Marketing strategy Packaging Product design Competitive advantage Food packaging Packaging and packaging design have become an important factor...

...Diego Begalli; Stefano Codurri; Davide Gaeta Purpose This paper aims to investigate the level of internet marketing in use and the web marketing strategies models implemented by the Italian Speciality Wineries (ISWs). Design/methodology/approach The paper surveyed a sample of 272 high quality...

..., characteristics, ingredients and affective terms. Siet Sijtsema can be contacted at: siet.sijtsema@wur.nl © Emerald Group Publishing Limited 2009 Health foods Individual perception Customer satisfaction Marketing strategy Product development The Netherlands The degree of fit...

..., GfK‐household panel data which recorded all purchases of 3,000 Belgian households and a postal survey with 529 respondents were used as data sources. Findings The different strategies used by retailers to market organic foods are associated with the overall characteristics and marketing strategies...