... method Healthy behavior Plant-based food Marketing strategy Consumer behavior Dusit Thani College Internal Funding Plant-based diets have gained substantial attention in recent academic literature, particularly among health-conscious consumers and individuals advocating...

... behavior Functional foods Packaging design Eye-tracking Regulatory focus Marketing strategy Cabinet Office, Government of Japan, Japan Evolution to Society 5.0 Agriculture Driven by IoP (Internet of Plants), Japan Unassigned http://dx.doi.org/10.13039/501100002770 Funding...

... PDO will be used. Alberto Mattiacci can be contacted at: alberto.mattiacci@uniroma1.it 27 03 2019 29 03 2019 12 07 2019 24 09 2019 08 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marketing strategy...

... on the emotions that chocolate consumption evokes (Parker et al., 2006 ; Macht and Dettmer, 2006). Marketing strategy Theory of planned behaviour Emotions Consumer behaviour Chocolate Since the chocolate market is growing and evolving (Monotti, 2008) it is necessary for producers...

...Tomislav Sudarevic; Predrag Radojevic; Jasmina Lekovic Purpose – The purpose of this paper is to provide empirical insight into types of marketing strategies and the implementation difficulties of agri-food exporters, with the purpose to get information about them related to firm size, export...

... of their organic markets. Table I shows the current figures for organic food production and consumption in the four analysed countries compared to the EU-27. The four countries analysed in this study were selected so that each represents a different organic market situation in the EU. Marketing strategy...

... and marketing strategies. Originality/value – This study is the first of its kind which attempts to compare and contrast between tangible and intangible augmentation strategies to build brand equity. © Emerald Group Publishing Limited 2015 Brand equity Brand management Marketing strategy...

... them and having the chance of making social and economic benefit on them since nearly 870 million people, or one in eight, were suffering from chronic undernourishment in 2010-2012 (FAO, 2012). © Emerald Group Publishing Limited 2015 Marketing strategy Economics Regression analysis...

... in their territory, current and potential marketing strategies and their intention to be involved in a collective action for setting rules, building an organisation, implementing a collective brand, etc. The focus group discussion, which lasted approximately two hours, was audio-recorded and transcribed to ensure...

... research was used to identify issues for consideration in drafting the questionnaire of the quantitative research that followed. Dr Vaia Tsitsipati can be contacted at: vtsitsipati@hotmail.gr © Emerald Group Publishing Limited 2014 Marketing strategy Specialized products SWOT analysis...

... limitations/implications – This study extends previous research by linking packaging to the marketing strategy. Even though it is based on four case studies it combines different data sources including both qualitative and quantitative data. Originality/value – This paper evaluates the implementation...

...Rodolfo Bernabéu; Mónica Díaz; Raquel Olivas; Miguel Olmeda Purpose This study aims to identify the most important attributes that the consumer uses in the process of choosing wine, which can then be used by wine‐producing companies in marketing strategies. Design/methodology/approach...

... a significant increase of the role of advertising in the marketing strategies of the companies under study. The most impressive growth of popularity was attributed to internet advertising with 0.714 of the study subjects using this form of marketing communication when surveyed compared to 0.400 in the pre...

... development model, marketing strategy, and competitive position. Design/methodology/approach The paper is based on the authors' own case study. They gathered the necessary information from company documents, both published and unpublished, as well as a series of in‐depth interviews with representatives...

... products are Schwarzwaelder Schinken (PGI since 1997) and Spreewaelder Gurken (PGI since 1999). Geographical indications Cider Germany Consumer perceptions Marketing strategy © Emerald Group Publishing Limited 2011 Ramona Teuber can be contacted at: ramona.teuber@agrar.uni...

...Felice Adinolfi; Marcello De Rosa; Ferruccio Trabalzi Purpose Within a competing global food market marketing strategies become ever more important; in Italy an important marketing strategy in the wine sector focuses on the so‐called designations of origins (Appellations). This paper aims...

... research on packaging and marketing strategy. Bo Rundh can be contacted at: bo.rundh@kau.se The paper is structured as follows. In the first section of the study the relevant literature is reviewed and a theoretical framework for describing and understanding factors that affect different actors...

...Diego Begalli; Stefano Codurri; Davide Gaeta Purpose This paper aims to investigate the level of internet marketing in use and the web marketing strategies models implemented by the Italian Speciality Wineries (ISWs). Design/methodology/approach The paper surveyed a sample of 272 high quality...

... understand and are able to implement. This is a multitasking step because the variation and complexity of different characteristics of food products has to be considered. Health foods Individual perception Customer satisfaction Marketing strategy Product development The Netherlands ©...

..., GfK‐household panel data which recorded all purchases of 3,000 Belgian households and a postal survey with 529 respondents were used as data sources. Findings The different strategies used by retailers to market organic foods are associated with the overall characteristics and marketing strategies...