...Ivana Beveridge; Jaideep Prabhu; Katherine Blackburn; Christopher Berry Purpose Although meat substitutes are promoted as a strategy to lower our carbon footprint, adopting these products has been met with mixed and ambiguous public reactions. This study explores how personal (health, taste...

... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Segmentation Multiple correspondence analysis Meat substitutes Associations Food attitude Meat alternatives The discourse around meat consumption has shifted due to accumulating evidence of its...

... develop marketing initiatives based on the contributing factors using the COM-B model. Meat substitutes Plant-based meat alternatives COM-B model Consumer behaviour China Karim W. Farag can be contacted at: kfarag@harper-adams.ac.uk 11 07 2022 10 12 2022 03 02 2023...

... to the consumption of laboratory-grown meat, edible insects and plant-based meat substitutes, with meat attachment accounted for in analyses. Differences between personal preference and perceptions of alternative proteins’ role in addressing global environmental concerns were also explored. Findings Findings...

...Johanna E. Elzerman; Martinus A.J.S. van Boekel; Pieternel A. Luning Purpose Meat substitutes can be environmentally more sustainable alternatives to meat. However, the image of these products in The Netherlands is still low. The purpose of this paper is to explore consumers' experiences...