...Philip Mubiru; Pramod Goyal Purpose This study aims to explore the impact of three dimensions of social media marketing, interaction, trendiness and customisation, on customer purchase intention, mediated by customer engagement within Uganda’s fast-food sector. Design/methodology/approach...

... a quantitative approach. In this study, we hypothesize a positive relationship between mindfulness and PI in the context of organic food which is stated as follows: H1. Mindfulness positively influences PI for organic food. RQ2. What are the important mediators...