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Keywords: Mental model
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Journal Articles
Journal:
British Food Journal
British Food Journal (2015) 117 (1): 22–36.
Published: 05 January 2015
... and personal control over choice of stimuli influence consumer involvement, resulting in more differentiated mental models. Design/methodology/approach – The Zaltman Metaphor Elicitation Technique (ZMET) in standard and modified form was used to develop consumers’ mental models for food safety...
