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Keywords: Mental simulation
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Journal Articles
Journal:
British Food Journal
British Food Journal (2024) 126 (8): 3242–3262.
Published: 03 July 2024
... uncertainty and examine the moderating role of blind-box design and mental simulation. Findings The study findings indicate that the provision of non-target products as a free gift exerts a more pronounced influence on surplus food purchase intention as compared to offering a target product as a free gift...
