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Keywords: Menu labelling
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Journal Articles
Investigating the effect of restaurant menu labelling on consumer food choices using a field experiment
Available to Purchase
Journal:
British Food Journal
British Food Journal (2022) 124 (11): 3447–3467.
Published: 02 December 2021
...Seda Erdem Purpose The aim is to explore the impact of new menu labels on consumers' actual meal purchases with a field experiment undertaken in a local restaurant. Design/methodology/approach The author used a field experiment in a natural eating environment at a restaurant to investigate...
