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Keywords: Mere exposure
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Journal Articles
Sayed Kifayat Shah, Jingbo Yuan, Kayhan Tajeddini, Thilini Chathurika Gamage, Judit Oláh, Ángel Acevedo-Duque
Journal:
British Food Journal
British Food Journal (2026) 128 (8): 3510–3529.
Published: 21 May 2025
... To address the identified disparity, this study introduces a theoretical model based on self-determination theory, cognitive dissonance theory and mere exposure theory. The proposed model was tested using data collected from a questionnaire administered to 305 tourists in China, employing partial least...
