...Jiehui Zheng; Luoyi Shen; Yunjie Li; Linfeng Hu; Haoye Sun Purpose In an era of information overload, advertising is an effective mean of influencing consumers’ food preferences. This study focuses on advertising message design and explores how temporal distance and message framing can...

... re-use rights only Protein alternatives Plant-based meat Message framing Meat consumption Environmental message Food production is one of the main culprits of current environmental problems. Livestock is among the food sectors that have the strongest impact on the environment...

...Hong-Jing Cui; Kim-Shyan Fam; Tai-Yang Zhao Purpose The purpose of this paper is to examine the effect of regulatory focus on Chinese consumers’ intention to consume ethnic food, the mediating role of food neophobia and the moderating role of message framing with regard to regulatory focus...

... – Using food consumption scenarios in an on-line experiment consumers perceived risk and risk tolerance is examined when messages are framed in three different news-type stories. Findings – As anticipated, message framing emerged as a significant predictor of perceived risk and the higher...

... individual characteristics (purchase-decision involvement and perceived consumer effectiveness (PCE)) on the message-framing performance. Design/methodology/approach – Data were gathered from 1,698 consumers of a supermarket chain in the northeast region of the USA using a web-based experiment...

... in the relationships among message framing and pro-environmental behavior intention. The study used an internet survey to help reduce the social desirability bias associated with a face-to-face survey. In total, 497 questionnaires were collected, of which 68 were invalid and 429 were valid. Findings...