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Keywords: Micro-celebrity restaurants
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Journal Articles
Journal:
British Food Journal
British Food Journal (2026) 128 (2): 490–507.
Published: 31 October 2025
...Zhengan Zhu; C. Michael Hall; Lawrence Hoc Nang Fong; Feifei Lin; Sara Naderi Koupaei Purpose The rise of micro-celebrity restaurants has attracted significant academic and industry attention. This study applies self-determination theory (SDT) to explore the impact of electronic word of mouth...
