...Vikas Gupta; Karishma Sharma Purpose This study evaluates the relative preference for local foods among foreign tourists. It also assessed how the sociodemographic profiles of tourists influence their local food preferences. Design/methodology/approach This research utilized a mixed-methods...

... among Eastern and Western tourists. Design/methodology/approach It combined mixed-methods research involving 17 in-depth interviews with restaurant stakeholders in Fiji and analysis of responses from 221 foreign tourists using multivariate and descriptive statistical methodologies. A total of 25...