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Keywords: Mood states
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Journal Articles
Journal:
British Food Journal
British Food Journal (2011) 113 (11): 1379–1392.
Published: 25 October 2011
...Chien‐Huang Lin; Hung‐Chou Lin; Sheng‐Hsien Lee Purpose This paper seeks to explore the effect of mood states and gender on the relationship between health‐related information and variety seeking (VS) behavior among food products. Design/methodology/approach Two experiments were conducted...
