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When less isn't more and more isn't less: is there an overlap between “protected designation of origin”, “mountain product” and “organic” in Italy?

British Food Journal (2023) 125 (13): 45–60.

https://doi.org/10.1108/BFJ-02-2022-0107

Published: 15 December 2022

...) was conducted on 600 Italian consumers performing a random parameter logit model. The respondents were representative of the Italian population in terms of age, gender and geographical distribution. Consumers' preferences for the presence of “Organic” and “Mountain product” labels were assessed in the DCE...

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