... conscious Experiential marketing Perceived value Multigroup analysis Sustainable restaurant Perceived value plays a central role in determining repurchase intention. It reflects customers’ evaluation of benefits relative to costs, shaped by food quality, service, ambiance, price fairness...

... to estimate and perform a multigroup analysis for heavy and light buyers of store brands. Findings – The results obtained reveal, first, that consumers’ store brand identification mediates the relationship between their value consciousness and their loyalty to the retail establishment that manages...