Keywords: Multiple case study
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Journal Articles
British Food Journal (2024) 126 (13): 286–302.
Published: 14 May 2024
... dealing with different product innovations, such as incremental, architecture and radical innovation. Design/methodology/approach This paper adopts an exploratory multiple-case study and a theory-building process, focussing on the agri-food industry. We collected primary and secondary data from eight...

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